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U-Freight delivers good vibrations for Power Plate
ISSUE 50
Power Plate, the global leader in advanced whole body vibration equipment, and long-standing customer of U-Freight’s subsidiary in the UK, has signed up to use a distribution hub operated by U-Freight’s Dutch subsidiary in the Netherlands.
The move is a direct response to market demand and opportunity, as the additional distribution hub, which is based near Schiphol airport, will deliver fast fulfilment and an excellent end-to-end logistical experience for Power Plate’s business and that of its partners.
Steve Wright, vice president - EME at Power Plate says: “We are strengthening our supply chain capabilities and logistical network not just in Europe, but globally, by working with U‑Freight Holland to enhance responsiveness and transparency at a time where many are finding it challenging to deliver at all. As we see territories opening up again post-pandemic, we are now ideally positioned to support these markets.”
Rick Keller, who has corporate responsibility for U-Freight’s owned office and agency network in Europe adds: “We are helping Power Plate to facilitate a strengthening of its networks across Europe and open up new opportunities thanks to on-the-ground support. Using U-Freight’s recently expanded distribution hub in Amsterdam to store and distribute products signals a move by the Power Plate business to maximise market growth and development.”
Lee Hillman, CEO of Performance Health Systems, owner and manufacturer of Power Plate adds - "Having seen rapid expansion across health and fitness during the pandemic as well as Power Plate’s own unprecedented growth, we are creating further momentum for peak performance with continuing global expansion and product development for markets both at home and in fitness centres.”
With a diversified mix of products ranging from its category-defining vibration plate models featuring the company’s PrecisionWave™ Technology, to its targeted vibration products such as the Roller, DualSphere and Pulse massage gun, Power Plate has been the dominant innovator and driving force for vibration training and programming for more than 20 years.
Power Plate is utilised and accepted by professional sports teams and athletes, celebrities, major medical and rehabilitation centres, health and fitness professionals, leading health clubs, fitness and wellness enthusiasts, and everyday consumers around the world.
The move is a direct response to market demand and opportunity, as the additional distribution hub, which is based near Schiphol airport, will deliver fast fulfilment and an excellent end-to-end logistical experience for Power Plate’s business and that of its partners.
Steve Wright, vice president - EME at Power Plate says: “We are strengthening our supply chain capabilities and logistical network not just in Europe, but globally, by working with U‑Freight Holland to enhance responsiveness and transparency at a time where many are finding it challenging to deliver at all. As we see territories opening up again post-pandemic, we are now ideally positioned to support these markets.”
Rick Keller, who has corporate responsibility for U-Freight’s owned office and agency network in Europe adds: “We are helping Power Plate to facilitate a strengthening of its networks across Europe and open up new opportunities thanks to on-the-ground support. Using U-Freight’s recently expanded distribution hub in Amsterdam to store and distribute products signals a move by the Power Plate business to maximise market growth and development.”
Lee Hillman, CEO of Performance Health Systems, owner and manufacturer of Power Plate adds - "Having seen rapid expansion across health and fitness during the pandemic as well as Power Plate’s own unprecedented growth, we are creating further momentum for peak performance with continuing global expansion and product development for markets both at home and in fitness centres.”
With a diversified mix of products ranging from its category-defining vibration plate models featuring the company’s PrecisionWave™ Technology, to its targeted vibration products such as the Roller, DualSphere and Pulse massage gun, Power Plate has been the dominant innovator and driving force for vibration training and programming for more than 20 years.
Power Plate is utilised and accepted by professional sports teams and athletes, celebrities, major medical and rehabilitation centres, health and fitness professionals, leading health clubs, fitness and wellness enthusiasts, and everyday consumers around the world.
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