{"version":"1.0","provider_name":"UFL Group","provider_url":"https:\/\/ufreight.com\/tc","author_name":"UFL Group","author_url":"https:\/\/ufreight.com\/tc\/author\/tung-ho\/","title":"Transport is a strategic differentiator, study shows - UFL Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kP9kKoxadV\"><a href=\"https:\/\/ufreight.com\/tc\/transport-is-a-strategic-differentiator-study-shows\/\">Transport is a strategic differentiator, study shows<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ufreight.com\/tc\/transport-is-a-strategic-differentiator-study-shows\/embed\/#?secret=kP9kKoxadV\" width=\"600\" height=\"338\" title=\"Transport is a strategic differentiator, study shows &#8212; UFL Group\" data-secret=\"kP9kKoxadV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/ufreight.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/ufreight.com\/wp-content\/uploads\/2026\/03\/world-container-index-scaled.jpg","thumbnail_width":749,"thumbnail_height":500,"description":"Nearly half of respondents (49%) in the European Transportation Management Benchmark Study by Descartes Systems Group now consider transportation to be a differentiating factor for their organisation. The U-Freight Group recognises that transportation management is rapidly evolving from an operational cost centre to a strategic tool that companies use to strengthen their customer service and build competitive advantage. This is shaping the way that we provide freight transport and logistics services and solutions that underpin our customers' global supply chains.The study, conducted in 2025 among 300 senior decision-makers at shippers and logistics service providers in Europe, clearly illustrates this upward trend. In 2024, this was still the case for 38%. The number of organisations that explicitly see transportation as a competitive weapon is also growing: 31% cite transportation as a strategic weapon in the market, compared to 22% a year earlier. The results underscore that transport is increasingly becoming a topic of discussion at the executive level. Persistent geopolitical uncertainty, disruptions in international supply chains, and rising customer expectations mean that organisations no longer assess transport solely on the basis of cost, but also on value creation."}